Branding InterContinental’s New Territory

“One’s destination is never a place, but a new way of seeing things.” – Henry Miller InterContinental does a great job as a city slicker. With over 70 years of experience under its luxury hotel belt, this established industry leader sleeps well knowing its city properties are best in class. Affluent, experienced and in the know, InterContinental has got a lot in common with the travellers lodging in its luxurious urban surrounds. But what happens when urban dwellers step out of their city confines?